$444,000 Raised Across Empire Division by Price Chopper

Feb 16, 2021

Price Chopper's continued partnership with The Salvation Army at Christmas helped raise more than $444,000 to 'Rescue Christmas'

It was another successful holiday season raising money with Price Chopper for The Salvation Army. Despite the negative impacts of COVID-19, Price Chopper, in total, was able to raise more than $707,000 for The Salvation Army.

Price Choppers across the territory the Empire State Division of The Salvation Army covers (48 counties in Upstate NY, and 1 in Sayre, PA) raised $48,000 of the total $73,000 raised from all Price Choppers in a round-up campaign. Customers were able to round up their total at checkout to the nearest dollar, donating the change to The Salvation Army.

Price Chopper also had the iconic red kettles at the entrance of their locations, raising more than $634,00, $396,000 of which was raised across the Empire State Division locations.

“Price Choppers across our division went above and beyond despite such a challenging year,” said Divisional Commander of The Salvation Army, Major Ivan Rock. “This year we really needed help more than any year before.”

The impacts of COVID-19 turned many previous donors to needing the services The Salvation Army provides. The Salvation Army was able to buy Christmas gifts, provide holiday meals, provide jackets and other clothing, and even help pay the bills for families in need thanks to the efforts of Price Chopper.

“We are truly grateful for our partnership with Price Chopper and Christmas could not have happened for many local families without their ongoing support,” Said Major Ivan Rock.

All funds donated stay local to the communities they are donated in. Dollars raised at each Price Chopper location impact those communities specifically and helped ‘Rescue Christmas.’

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