The Salvation Army New Jersey Sets Out to “Rescue Christmas” Due to Impact of COVID-19

Jan 4, 2021 | by TAPinto Newark

From TAPintoNewark: For the first time in 130 years, The Salvation Army started its annual holiday fundraising campaign early across the country in order to rescue Christmas. The funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high.

Based on the increase in services already provided in response to the pandemic, the organization could serve up to 155 percent more people in 2020 with Christmas assistance, including putting food on the table, paying bills, providing shelter and helping place gifts under the tree – assuming the resources are available. In New Jersey, we served over 39,000 people last year. If we see the same level of increased requests for service, that means 61,000 people will need our help this holiday season.

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