More Than $200,000 Raised During WTAE-TV’S PROJECT BUNDLE-UP Telethon

Dec 9, 2020

Pittsburgh, PA. (December 9, 2019) – WTAE Channel 4 and the Salvation Army Western Pennsylvania Division have raised more than $200,000 via WTAE-TV’s project Bundle-Up Telethon which gives winter jackets, boots, hats and gloves to local children and senior citizens.  

The virtual telethon, held throughout the day December 4th, produced a record year of giving for this 35-year tradition to community service.  Viewers donated through a 1-800 phone bank, online and “text to give” options.  Key Bank, Columbia Gas, 84 Lumber, Walmart, UPMC, Citizens Bank, People’s, Nemacolin Woodlands Resort and Keelen Brothers Tree Service gave generous corporate donations.    

“To have a record fundraising year in 2020 proves the generosity of Pittsburghers,” said WTAE President & General Manager, Charles W. Wolfertz III.  “The ten, twenty, dollar donations really add up.  Project Bundle-Up is a Pittsburgh tradition and we, as local broadcasters, are proud of our service to the neighbors who need it most.”    

“We want to thank every donor who generously supported WTAE-TV’s project Bundle-Up this year and found it in their hearts to help keep children and seniors warm this winter,” said Major Raphael Jackson, Divisional Commander of the Salvation Army Western Pennsylvania Division. “In a year where the need is greater than ever, we are blessed by the giving spirit of so many in our community, as we have raised $200,000 and counting – a truly remarkable feat during unprecedented times.  To our partners, especially WTAE Channel 4, and to all who have donated, we thank you from the bottom of our hearts.  God bless you.”

Viewers can still donate. Text “BUNDLEUP” to 41444 to donate any amount or visit to make a secure donation.

If you would like more information on this topic, or to schedule an interview with Charles W. Wolfertz III, please call Sheri Neill at 412-244-4669 or email Sheri at


WTAE is a digital multi-media company providing news, weather, sports, information and entertainment content on WTAE Channel 4,, and Cozi TV. Pittsburgh’s Action News 4 is honored with prestigious broadcast journalism awards including the Peabody and Edward R. Murrow Award. Pittsburgh’s Action Weather 4 is Western Pennsylvania’s most recognized weather forecast provider and is available on air, online, and on smart phones. WTAE Channel 4, the ABC station in Pittsburgh the nation’s 23rd largest market, is owned by Hearst Television, a wholly owned subsidiary of Hearst, a leading media company whose global holdings include 30 local television stations and two local radio stations.


Hearst Television owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.


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