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About PBU Image

About PBU


Our Mission: WTAE-TV’s project Bundle-Up provides all NEW warm, winter outerwear – including coats, hats, gloves, and boots - for children and senior citizens from low income households throughout Western Pennsylvania. This joint program is implemented by The Salvation Army Western PA Division and WTAE Channel 4. Your support keeps local children and seniors warm.

The Need: Western Pennsylvania winters can have devastating effects on working low income households. Purchasing essential winter outerwear can present a challenge for families with growing children and seniors living on a fixed income, particularly when increases in heating costs become a priority. As a result, many kids and seniors go without the essential warm winter gear that is needed.

Through this program, children up to 18 years old are provided up to $75 for new winter outerwear items, while seniors aged 62 years and older typically receive $100 for the purchase of much-needed apparel to keep warm during the cold winter months. WTAE-TV’s project Bundle-Up aids an individual once every two years in order to reach more people in need each season. The program provides funding to nearly 5,000 individuals annually; however, many must be turned away and added to a waiting list until more funds become available.

Since 1986, WTAE-TV’s project Bundle-Up has raised more than $15.5 million and provided new winter outerwear for nearly 290,000 individuals.

Doing so much more than keeping kids and seniors warm…

  • By providing NEW winter outerwear for disadvantaged children and seniors, who may have only previously worn secondhand coats, or no coats at all, our program also helps to improve their health and self-esteem.
  • Taking kids and seniors shopping with caring volunteers also bundles them up with love, giving them the sense of being cared for that comes from someone spending time with them, talking with them, and listening to them.

Experience the joy of helping children select new winter outerwear at a personal shopping trip with your employees. This is a perfect opportunity for employees to engage and mentor the most vulnerable neighbors in our community.

Purchasing essential winter outerwear can present a challenge to seniors living on a fixed income. For many, WTAE-TV’s project Bundle-Up is the only way they can afford weather appropriate outerwear. Your support not only ensures a more comfortable trip to the doctor, or a warmer wait at the bus stop, but also improves self-esteem and prevents weather related illnesses during the harsh Western PA winters.

WTAE-TV hosts its annual project Bundle-Up Telethon for a chance to thank, educate, and engage potential donors. The telethon provides the perfect platform to reach communities throughout Western Pennsylvania.

Wind, rain, sleet, or snow, nearly 1,000 individuals meet annually on the Mon Wharf and take the plunge. A New Year’s Day tradition in Pittsburgh… “Freezin’ for a reason.” The Pittsburgh Polar Bear Club and attendees jump into the Monongahela River and support WTAE’s project Bundle-Up.

The annual WTAE-TV’s project Bundle-Up Online Auction remains one of the largest sources of event income. The 400 items donated are displayed and promoted online for three weeks in March and April.

Since 1997, participants have enjoyed a fun game of golf with a Pittsburgh Steeler and WTAE-TV personalities. This event was hosted by former Pittsburgh Steelers Coach Bill Cowher for 9 years, Steelers Tight End Heath Miller for 10 years, and most recently by Steelers Defensive End, Stephon Tuitt. This event includes Topgolf open play and tournament round, buffet dinner and dessert, silent auction and ticket drop, challenges and prizes, and a chance to win golfing with the Steelers host for one hour!

A 2,000-pound pumpkin will drop from 100 feet into a pool filled with numbered ping-pong balls, and the ball that bounces the furthest wins a prize! Project Bundle-Up sells numbered balls for $10 each. Over 50,000 people attend this free event. Ping-pong sales begin four weeks prior and continue at the event. All ping-pong ball proceeds go to WTAE-TV’s project Bundle-Up.

School fundraising is a great way for kids to learn how to give back to the community. By fundraising for WTAE-TV's project Bundle-Up, kids are also raising money to help their peers. Some schools or school districts have coordinated bake sales, coin collections, and “Target the Teacher/Principal Days.”  The possibilities are endless! Whatever fundraiser you choose, know that every dollar helps to keep local children, maybe even students in your school, warm this winter. We look forward to working with you and your students!

How to Apply:

Applications for Project Bundle-Up Assistance start in September. Your local Salvation Army can answer your application questions. To find The Salvation Army nearest to you, please click here and enter your ZIP CODE.