A Decade of Partnership: HFNY and The Salvation Army Spread Holiday Joy

Nov 20, 2023 | by Margherita Teta

Hope for New York and The Salvation Army:

For over ten years, Hope for New York (HFNY) has been in partnership with The Salvation Army of Greater New York, working together to meet human needs in His name without discrimination. This partnership has not only made HFNY a valuable community partner but also a supportive donor, enabling crucial programs to thrive and uplift New Yorkers in need.

His Toy Store Tradition:

Celebrating a remarkable 25 years, Hope for New York's annual Christmas outreach, "His Toy Store," has been a beacon of hope for families in need. This year, the focus returned to its pre-pandemic roots—raising holiday funds for on-site toy stores and other seasonal grants.

Creating Memorable Moments:

The Salvation Army, eager to contribute, dedicated itself to crafting a memorable and heartwarming experience for local families through physical Toy Shops during this holiday season. On December 22, 2023, our 14th Street and Times Square community centers buzzed with excitement as physical toy shops opened their doors.

Spreading Holiday Spirit:

The primary goal was simple yet profound—to spread the spirit of the season by allowing parents the joy of choosing toys that would light up their children's faces with happiness. Over 100 families were:

  • Beneficiaries of this generosity.
  • Received over 250 toys to place under their trees.
  • Creating moments of pure joy and memories to last a lifetime.

Volunteers: Unsung Heroes:

The dedicated volunteers from Hope for New York's affiliate churches and community partners were at the heart of this festive event. They assisted in gift-wrapping, arranging toy displays, managing toy distribution, and even supervising children while the parents shopped, making the event even more memorable. A cup of hot cocoa, offered with warmth, added the perfect touch to this heartening celebration.


In reflecting on this extraordinary collaboration between Hope for New York and The Salvation Army, it becomes evident that the most magical moments of the season are born from unity and shared purpose. The success of the Toy Shops and the joy brought to local families stand as a testament to the power of community-driven initiatives. As we cherish these heartwarming memories, let us be inspired to continue spreading the spirit of generosity and Christ's love while making a meaningful impact on those in need during this holiday season.

If you are interested in supporting our holiday services, please donate here.



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